This Privacy Policy explains how Luxe in Business (Pty) Ltd collects, uses, stores and protects your personal information in compliance with the Protection of Personal Information Act (POPIA) of South Africa.
1. Who We Are
Luxe in Business (Pty) Ltd ("LIB", "we", "us") operates the finance content platform at luxeinbusiness.com. We are the responsible party for your personal information as defined under POPIA.
2. Information We Collect
Information you provide:
- Name and email address (when creating an account)
- Brand name, product description, target audience, tone of voice (your Brand Brief)
- Payment information (processed securely by Paystack — we do not store card details)
- Content you generate, schedule or save on the platform
- Profile photo (if you choose to upload one)
Information collected automatically:
- Usage data — which features you use, content generated
- Device and browser information
- Local storage data (theme preference, session data)
3. How We Use Your Information
We use your information to:
- Provide and improve the LIB platform and its features
- Personalise AI-generated content to your brand
- Process payments and manage your subscription
- Send transactional emails (password resets, account notifications)
- Respond to your support queries
- Comply with legal obligations
We will never sell your personal information to third parties.
4. Third-Party Services
LIB uses the following third-party services to operate:
- Supabase — secure database and authentication (servers in the EU)
- Anthropic (Claude AI) — AI content generation. Your brand brief is sent to Claude to generate content. Anthropic's privacy policy applies.
- Resend — transactional email delivery
- Paystack — payment processing. Paystack's privacy policy applies to payment data.
- Netlify — website hosting
- Buffer / Metricool — social media scheduling (only if you connect your account)
Each of these services has their own privacy policies. We encourage you to review them.
5. Data Storage & Security
Your data is stored securely on Supabase with:
- Password hashing using bcrypt (industry standard)
- Row Level Security — your data is only accessible to you
- Encrypted connections (HTTPS/TLS) for all data transmission
- JWT session tokens with expiry
While we implement strong security measures, no system is completely secure. We will notify you promptly of any data breach that affects your personal information.
6. Your Rights Under POPIA
As a data subject under POPIA, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Object to the processing of your personal information
- Lodge a complaint with the Information Regulator of South Africa
To exercise any of these rights, contact us at nozi@luxeinbusiness.com.
7. Data Retention
We retain your personal information for as long as your account is active. If you delete your account, we will remove your personal data within 90 days, except where we are required to retain it by law.
8. Children's Privacy
LIB is not intended for users under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal information, we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes via email or an in-app notice. The date at the top of this page reflects when the policy was last updated.